Frequently Asked Questions

What is Utopiic?


Utopiic is a digital travel & lifestyle concierge whose core philosophy is sustainability. A members' club, Utopiic brings curated travel and experiences, special member benefits at all its sustainable brand partners as well as a community that always has webinars, workshops, films, podcasts and blogs to share. At Utopiic, Green is our currency, as green is what we trade in. All our partners, all the brands that feature on our page, all the communities that we connect with, everyone and everything is doing their bit in making the future sustainable.




Where all is Utopiic available?


Utopiic is a global brand and benefits can be availed anywhere in the world through a mobile app. We partner with brands from across the world and provide them to our global audience.




Who does the Utopiic community include?


All members of Utopiic are called Utopiians. Utopiians form a community of like-minded individuals who are conscious of their choices and choose to live a sustainable and green life by consuming only eco-friendly products. All of these members also have a taste for the finer things in life and are always on the lookout for bespoke services, products and experiences.




How will the Utopiic community connect with my brand?


Utopiic’s sustainable brands are listed on the app that every Utopiian has access to. The listing is well laid out, the design making sure no brand is missed by the browsing eye. The home page is also used to promote the brands and advertise them on the social media channels.




How will my brand benefit from Utopiic?


Utopiic will: 1. Provide all brands the platform to be visible to our audience and increase the consumer base. 2. Reach a global audience. 3. Provide a third-party accreditation , the Utopiic Positive Mark, that validates that the brand is sustainable. The mark when used on brand website can be made interactive as an option, which when clicked will drop down to define how exactly the brands are sustainable. 4. Advertise the brand on Utopiic website, app home page as well as Utopiic social media channels.




What are the sustainable categories recognized by Utopiic?


A brand’s sustainability is assessed on the basis of 12 sustainable development categories recognised by Utopiic. These are: 1. Management 2. Supply Chain 3. Technology 4. Employees 5. Customers 6. Communities 7. Waste 8. Water 9. Energy 10. Hygiene 11. Security I 12. Security II




Does Utopiic have any other criterion other than sustainability?


No. Any brand that believes they are sustainable can take the Utopiic Positive Assessment. If they are able to score above 50%, they are welcome to be our partner brands.




Does Utopiic help promote local brands?


Yes, Utopiic strives to promote local brands by providing them a platform on the Utopiic channels. There is no criterion based on size of brand, location of brand or income of brand. The only thing that matters is being green and community/native friendly.




What is Utopiic Positive Mark?


The Utopiic Positive Mark is a third-party accreditation, earned by brands that have adopted sustainability as a business strategy. It validates & supports the sustainability actions of luxury travel and lifestyle brands, consisting of protocols formed by the dedicated council in reference with other industry experts and institutional organisations while recognising the various business practices & other certifications earned. It promotes transparency and enables consumers to weigh in for purchasing decisions. Our criteria and protocols are set as key agendas covering sustainable development under 12 categories.




How will the Utopiic Positive Mark help my business?


The Utopiic Positive Mark validates & supports the sustainability actions of luxury travel and lifestyle brands. It promotes transparency and enables consumers to weigh in for purchasing decisions. The Utopiic Mark is also recognised by the Utopiic community. These Utopiians, a growing global community, are always on the lookout for brands with the mark, hence enabling the brands to grow their global consumer base.




What are the criteria for a brand to earn the Utopiic Positive Mark?


The brand can the Utopiic Positive Mark by earning a score of 50% and above on the Utopiic Positive Assessment. The Assessment questions brands on the 12 categories recognised by Utopiic for sustainable development. These are: 1. Management 2. Supply Chain 3. Technology 4. Employees 5. Customers 6. Communities 7. Waste 8. Waster 9. Energy 10. Hygiene 11. Security I 12. Security II




Where can I use the Utopiic Positive Mark?


You may use the Utopiic Positive Mark on your own website, on your brand listing on other websites, on your product tags and your bills. Utopiic does not object!




What is the process to become a Utopiic Positive Brand?


To become a Utopiic Positive Brand, all you have to do is click on the ‘Take the assessment’ tab on the Utopiic website, fill out the questions and get scored. If the brand scores above 50%, Utopiic will send them an email with their login details, score and the Utopiic Positive Mark, wherein the brand then just needs to fill in their information for the app listing. That’s it!




Do I have to pay to take the assessment?


No, anyone can take the assessment free of cost on the Utopiic website and the score will be emailed to them.




Do I need to pay for the mark? Do I need to pay for listing?


No, the mark is awarded to any brand that passes the assessment with a score of above 50%. The brand then can fill out a form, cost free, and find a space on our app. Only when the brand wants to avail advertising options with Utopiic as well as make their Utopiic Positive Mark interactive is when the brand may opt to sign-up with Utopiic as a paid partner. To avail this option, the brand may contact Utopiic at info@utopiic.com




What is an interactive mark?


The interactive mark lets patrons and visitors of the website click on the mark and find out how the brands are sustainable by listing the brand score as per Utopiic’s 12 recognised sustainable development categories, i.e., 1. Management 2. Supply Chain 3. Technology 4. Employees 5. Customers 6. Communities 7. Waste 8. Waster 9. Energy 10. Hygiene 11. Security I 12. Security I




Will Utopiic advertise for my brand?


Yes, At Utopiic, your success is our success. We advertise are most popular brands on our home page on the app and also advertise all our member brands on our various social media channels.




What is the minimum score needed to become a Utopiic Positive Brand?


A minimum of 50% score must be made on the Utopiic Positive Assessment to become a Utopiic Positive Brand and earn the Utopiic Positive Mark.




How often do I have to share new deals with Utopiic?


Utopiic likes to update its members deal once every 3 months at least to keep members coming back for more! So at the minimum, we expect partner brands to update deals on their page every 3 months. The more often you do it, the happier we will be, but no pressure!




Will I be able to list my products on the app/website?


No, not yet. But we are trying to make this possible soon! We plan to grow together.